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Company Profile One‑Pager: What to Include, With Examples

How to write a company profile one-pager: the 7 sections to include, how it changes for clients, investors and partners, and a template to copy.

By MakeOnepagers Team

Updated · 5 min read

Two professional-services One-Pagers made with MakeOnepagers: an agency client portfolio health report and a law firm practice performance review

A company profile one-pager is a single page that introduces your business to someone who has never heard of you: what you do, who you do it for, the proof that you do it well, and how to get in touch. It's the page you attach to a first email, hand over at a trade show, or send ahead of a meeting, so the other person arrives already knowing who you are.

One‑Pager examples

Six real One-Pagers made with MakeOnepagers. Open any one to edit it as your own.

This guide covers the seven sections every company profile one-pager needs, how to change it for clients, investors and partners, the mistakes that make it read like a brochure, and a template outline you can copy.

The 7 sections of a company profile one-pager

  1. Name and one-line description. What you do, for whom, in one sentence a stranger understands. "Scheduling software for field service teams" beats "Empowering the future of work".
  2. The problem you solve. Two sentences on the pain your customers had before you.
  3. What you offer. Your products or services, in three to five short lines.
  4. Proof. Two to four figures: customers, years, results, growth. Each one specific and true.
  5. Who you work with. Customer types or named clients, with their permission.
  6. What makes you different. One or two sentences on why customers pick you over the alternatives.
  7. Contact. One named person, an email, a phone number if you take calls, and your website.

Founding story, values and team bios can go on your website. On a one-pager, every line should help a stranger decide to talk to you.

One company, three one-pagers

The facts stay the same; the order and the emphasis change with the reader.

ReaderLead withIncludeLeave out
A potential clientThe problem you solve for themServices, results for similar clients, how to startFunding, valuation
An investorThe market problem and your tractionRevenue, growth, the raise and what it buysLong service lists
A partner or supplierWho you serve and how you workVolume, locations, what a partnership needsPricing details

A company one-pager, taken apart

Here is a sample investor version made with MakeOnepagers from a longer pitch deck. The company is a sample, not a real business.

A sample company One-Pager for a scheduling software company raising $4.5M, with a one-line thesis, the problem, four traction figures, a revenue chart, a use-of-funds breakdown and the ask A sample investor version: the one-line thesis does the work a paragraph of company history would not.

  • The one-liner is the thesis: field service firms lose a day a week to scheduling by hand, and the tools built for them assume an office nobody works in.
  • The problem names who has it: a forty-engineer firm running its week on a whiteboard and a group chat.
  • Proof is four figures, each against a year ago: $980k committed recurring revenue (up from $320k), 9 paying customers (up from 3), 127% net revenue retention, and payback of 14 months.
  • What the money buys is four bars that add up to the $4.5M raise.
  • The ask closes the page: raising $4.5M at $18M pre-money, with $1.8M already committed.

Open this layout as a pitch One-Pager template.

A client version of the same company would lead with the problem and the results for customers, and drop the raise.

Mistakes that make it read like a brochure

MistakeFix
"We are a leading provider of innovative solutions"Say what you do and for whom, plainly
A paragraph of company historyOne line: founded in [year], [number] customers
Every service you have ever offeredYour top three to five, the rest on your website
Claims with no numbersTwo to four specific figures
Logos of clients who didn't agreeAsk first, or describe them by type
No clear next stepEnd with one contact and one action

How to make a company profile one-pager

If you already have a company deck, a capabilities document or a long profile, the content exists. The work is cutting it to one page without losing the proof.

You can do that by hand in Word, Google Docs or Canva with the template below. Or upload your deck or profile to MakeOnepagers: it reads the whole document, picks out the description, the offer and the figures, and lays them out as a designed One-Pager you can edit line by line. Anything it can't tie to your document is left out, so it won't invent a client or a number.

Starting from a pitch deck? See how MakeOnepagers handles pitch decks and case studies, or read our guide to the startup One-Pager.

A company profile one-pager template

[Company name]

[One line: what you do, for whom]

The Problem We Solve

[Two sentences on what customers struggled with before]

What We Offer

  • [Product or service 1]
  • [Product or service 2]
  • [Product or service 3]

Proof

  • [Figure 1]
  • [Figure 2]
  • [Figure 3]

Who We Work With

[Customer types, or named clients with permission]

Why Us

[One or two sentences]

Contact

[Name, role] · [email] · [phone] · [website]

More layouts: browse our free One-Pager templates and One-Pager examples.

Turn your deck into a company One-Pager

Upload your company deck or profile and get a designed company One-Pager back in a minute or two, ready to edit and send. MakeOnepagers is free for 7 days with 3 One-Pagers included. Make your first One-Pager.

Frequently asked questions

What should a company profile one-pager include?

Your name and a one-line description, the problem you solve, what you offer, two to four figures as proof, who you work with, what makes you different, and one contact. Keep history and values for your website.

What is the difference between a company profile and a one-pager?

A company profile can run several pages and cover history, team and every service. A company profile one-pager is the short version: only what a stranger needs to decide whether to talk to you.

How do I write a company one-pager for investors?

Lead with the problem and your traction, then the market, the raise and what the money buys. Our guide to the startup One-Pager covers what investors expect.

Can I make a company profile one-pager for free?

Yes. Word, Google Docs and Canva's free plan all work with the template above. MakeOnepagers has a 7-day free trial with 3 One-Pagers if you'd rather it write the first draft from your existing deck or profile.

Should a company one-pager have a logo and photos?

A logo, yes. Photos only if they show something specific, such as your product in use. Stock photos take space from your proof.

Your next One-Pager is already in a file you have.

Drop it in and get it back as a One-Pager.

Try MakeOnepagers free

7 days free, 3 One-Pagers included.