A case study only works if it is read before the call, and nobody reads four pages before a call. One page carries the client, the problem and the number that moved
Case Study — Harlow Foods. A finished One-Pager, made the way yours will be. Anything up to 50 pages counts as one document.
What it pulls out of a case studie
Read out of the file you upload. Nothing is assumed and nothing is filled in.
The client and the problem, in their own words
What you actually did
The number that changed, before and after
The quote, where the write up has one
More finished One-Pagers from sales & marketing
Every one made the same way, with nothing touched up for the website.
Questions about case studies
What the document is, and what happens when you put one through here.
How do I turn a customer story into a one page case study?
Use challenge, solution, results: who the customer is, what problem they had, what you did and what changed, with their real numbers. Upload the interview notes or the long write-up and MakeOnepagers builds the One-Pager.
How do I make a set of case studies that look consistent?
Use the same structure and style for every story, so sales can hand any of them over. Make each as a One-Pager in your brand and they come out matching.
How do I write a case study sales will actually use?
Keep it to one page, lead with the result, name the industry and use a quote from the customer. A One-Pager can be sent as a link straight from an email.
What is a B2B case study?
An account of a real customer's problem, what was done about it, and what changed. A prospect should recognise their own situation in it.
What is the standard structure?
Problem, solution, result, with the result quantified and the problem written in the customer's own words.
Do case studies actually work?
75% of B2B marketers used them in the last year, and 53% rated them among their best performing content. Content Marketing Institute, 2025
How long should one be?
Long enough to carry the number that changed. One page is plenty when the result is specific.
What makes a weak case study?
A result with no number in it. If nothing measurable changed, there is no case to study.
Can I make a set of case studies quickly?
One at a time, but each takes a minute or two. A set of 6 is done in one sitting.
Will they all look consistent?
Save your brand once and every case study after that comes out in the same colors and fonts.
Where do the numbers come from?
Your own write up. Nothing is added that was not in the document you supplied.
Can I send one as a link?
Yes. Every finished page has a share link that opens in any browser, with no account needed.
What does a set cost?
The $29 plan covers 12 one-pagers a month, so ten case studies fit in one month.
