All use cases
Freight Software: Market Landscape. A finished page, made the way yours will be. Anything up to 50 pages counts as one document.
Market scans on one page
A market scan is mostly evidence, and the decision only needs its shape. One page gives the players, the size and the gap, with the working still traceable underneath.
- Every page read, not the first ten
- Charts drawn from the figures in your own file
- Your brand, and a print-ready PDF at the end
3 free, no card, about a minute each.
Freight Software: Market Landscape
Category scan for the FY26 planning cycle
Where the Market Is
Spend is consolidating onto three suites while point tools lose share every quarter.
The unserved gap is mid-market carriers under 200 vehicles, where none of the three sell.
Share of Spend
Incumbent suites58%
Point tools24%
In-house18%
The Three That Matter
| Vendor | Segment | Price | Weakness |
|---|---|---|---|
| Cartana | Enterprise | $$$$ | Nine-month implementation |
| Routeworks | Mid-market | $$$ | No cross-border support |
| Palletix | SMB | $$ | Thin analytics, no API |
Where We Should Play
Mid-market carriers, cross-border first. It is the only segment where all three incumbents are structurally weak at once, and it is the fastest-growing slice of the category.
Why Now
New customs rules land in January and none of the three are ready.
Two of the incumbents raised prices above inflation for a third year.
Carrier IT budgets shifted from hardware to software for the first time.
What it pulls out of a market scan
Read out of the file you upload. Nothing is assumed and nothing is filled in.
- Market size, with the year and the source beside it
- Who the players are and where each one sits
- The trend line, drawn from your own figures
- The gap, and what it would take to hold it
More finished pages from sales & marketing
Every one made the same way, with nothing touched up for the website.
Questions about market scans
The two things people ask before they hand over a document.
- Can it read a web page or a link?
- Yes. Paste an address and the article is read the same way an uploaded document is, and it costs the same.
- How much research can I put in at once?
- Paste or upload as much as you like. The length and what it costs are both shown before anything runs.