Media Kit Template: Free, One Page, 2 Examples

Both examples were made with MakeOnepagers. The names and figures are samples, and each one opens as a template you can edit for free.

What is a media kit?

A media kit is a short document that sells your audience to advertisers and sponsors. It is also called a press kit (when it is for journalists) or a sponsorship deck (when it is longer and for an event). For a creator or a publication, it is the sales sheet for ad space.

It answers four questions in this order: who reads, watches or listens to you; how many; do they act on what you say; and how can a brand work with you?

The 6 parts of a media kit

1. Who you are, in one line. "The Weekly Grind: newsletter and podcast for coffee lovers."
2. Audience size: three numbers, such as subscribers, open rate and monthly plays or views.
3. Who they are: age, gender, income or interests, as four shares.
4. Proof they buy: one number from a survey, a past campaign or affiliate sales.
5. Ways to work with you: two to four options, each with a price and what the brand gets.
6. How to book: a date, an email and one line on how slots are handed out.

A free media kit template

Copy this into a document, or open one of the examples below and edit it.

2 media kit examples

1. Media kit for a newsletter or podcast

Edit this template

A creator's media kit: audience, proof, three prices and how to book, all on one page.

What to copy:

• "Readers who buy what we review" as its own section, with the survey size beside it: 12 in every 20, from 3,100 replies. Brands buy results, and this is the closest thing to a result before the campaign runs.
• Three options with the main one highlighted: the newsletter slot at $1,800, in a dark box. The bundle shows the saving ($250), which nudges brands to spend more.
• Booking with a reason to act now: "Slots go in the order they are booked."

Edit for free: media kit template.

2. Audience profile for media buyers

Edit this template

A larger publisher's audience, broken down the way a media buyer plans a campaign.

What to copy:

• Age bands as "9 of 20" figures, each with viewers and share of the week. A buyer can match them to a target in seconds.
• The screen they watch on: phone 46%, living-room TV 31%. It tells a brand which ad format to make.
• What they search for straight after: local news, cost of living, football highlights. Interests sell better than age.

Edit for free: audience profile template.

What to charge in a media kit

There is no single price list, but most creators and publishers set prices from their own numbers rather than from follower counts:

Whatever you charge, show three options and a bundle. For a fuller price sheet, see our rate card template.

How to make a media kit in 5 steps

1. Pull your three biggest audience numbers from the last 90 days.
2. Add four shares that describe your audience: age, gender, income, an interest that matters to brands.
3. Find one proof number: a reader survey, affiliate sales or a past campaign's result.
4. Price three options and a bundle.
5. End with how to book, an email and a date.

Have your stats in a spreadsheet or a long sponsorship deck? Drop it into the free AI One-Pager generator and get it back as a designed media kit.

Media kit mistakes

• Only follower counts. Big numbers without engagement or proof look inflated.
• No prices. Brands comparing twenty creators skip the ones who make them ask.
• Old numbers. Put the month beside your stats, and update them every quarter.
• Ten pages. A brand manager reads the first page. Make it the only one.

Make your media kit

Open the free media kit template and put in your numbers and rates, or drop your stats into the free AI One-Pager generator and get a finished media kit back.