SaaS One‑Pager: Free Template, Examples and What to Put on It

Every example was made with MakeOnepagers. The product names and figures are samples, and each one opens as a template you can edit for free.

What goes on a SaaS one-pager

The buyer reading it is usually not the person who saw the demo. Write it so someone who has never heard of the product can understand it in two minutes and pass it on.

A free SaaS one-pager template

Copy this outline, or open the example below and edit it.

1. Headline: [Product]: [the result, in the buyer's words].
2. The problem: [hours, money or errors] before, [the same measure] after.
3. What it does: three features, each a verb and a result. "Connects in minutes. Writes the summary. Sends itself."
4. Why teams pick it: setup time, who it is built for, how data is kept safe, one usage number.
5. Plans: three plans with the price per seat and the one thing each adds. Mark the one most teams choose.
6. Next step: one action, such as "Try it with your own data", and the web address.

SaaS one-pager example

Edit this template

A reporting tool's product sheet: the problem as a before and after, three features, four proofs and three plans.

What to copy:

• The problem as two numbers: "6 h building reports by hand, 20 min with Lumen." The buyer does the math before reading another word.
• Features as verbs: "Connects in minutes", "Writes the summary", "Sends itself". Each one is a thing the product does, not an adjective about it.
• One plan highlighted: the Team plan is dark and says "Most teams pick this". Buyers who cannot decide pick the one you marked.

Open it: SaaS product one-pager template.

Two more SaaS one-pager examples

Features, pricing and reviews: for buyers comparing tools

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An expense app laid out the way buyers compare tools: specs, plans, review scores and growth.

• A specifications table: deployment, billing, API, single sign-on, platforms. IT asks these five questions every time, so answer them before the call.
• Review scores by category: ease of use 4.5, support 4.0, features 3.5. Showing the lowest score honestly makes the high ones believable.
• Growth as a chart: teams signed up rising from 640 to 1,070 over four quarters.

Open it: software features and pricing template.

Sell sheet with a photo: for a product sold to non-technical buyers

Edit this template

Scheduling software sold to service companies, with results after one year in four boxes.

• Results after one year in four boxes: +30% calls answered, -18% miles per van, paid 4 days faster, 2,400 companies.
• Each feature carries its own number: "Stops are ordered by distance, so each van drives 18% fewer miles."
• A photo of the product in use, for buyers who run a business rather than a software team.

Open it: technology sell sheet template.

How to make a SaaS one-pager in 5 steps

1. Write the problem as a number your buyer already tracks: hours, money, errors or wait time.
2. Pick three features that change that number. Leave the rest for the demo.
3. Add four proofs: how fast it goes live, who it is built for, how data is kept safe, and one usage figure.
4. Copy your pricing page into three plans, and mark the one most teams choose.
5. End on one next step with a link, such as a trial, a demo or a call.

Already have a deck, a website or a long product brief? Drop it into the free AI One-Pager generator and get a first SaaS one-pager back to edit.

SaaS one-pager mistakes

• A feature list with no problem. Buyers do not buy features. Start with what it costs them today.
• Twelve features. Three get read. The rest go to the demo.
• No price. If the buyer has to book a call to find the price, many will not. Show at least the starting price.
• Two next steps. "Book a demo or start a trial or read the docs" means no step gets taken. Pick one.
• Jargon in the headline. "AI-native data orchestration" means nothing to the person signing off. Say what it does for them.

Make your SaaS one-pager

Open the free SaaS product one-pager template and put in your product, or drop your deck into the free AI One-Pager generator and get a finished page back. Browse every One-Pager template for more layouts.