Retail & consumer
Peak Season Review One-Pager
Show how the busy season sold, by channel and product. Retail teams use it for the season wrap-up.
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What’s on It
- ScorecardHow Peak Landed
- Small charts side by sideThe Eight Weeks, Metric by Metric
- Donut chart of the mixRevenue by Channel
- Key pointsWhat to Repeat
Sample One-Pager. Company and figures are made up.
Peak Season Readout
1 November to 26 December · Direct-to-consumer
How Peak Landed
$14.2M
Revenue, up 23% on last peak
168k
Orders shipped
$84
Average order value, up $6
2.9%
Return rate, down 0.8 pts
The Eight Weeks, Metric by Metric
Sessions
Conversion
Order value
Revenue by Channel
Paid social34%
Email and SMS27%
Organic search22%
Marketplaces17%
What to Repeat
Email and SMS returned $11.40 per $1 against $3.10 on paid social.
Free returns above $60 lifted order value more than any discount tested.
Stock-outs cost an estimated $610k in week 5 alone.
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