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Retail & consumer

Shopper Insights Report One-Pager

Show who shops, what they buy and how baskets change. Grocery and retail teams use it for planning.

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What’s on It

  • Picture chartOne-Person Homes
  • Picture chartFamilies With Children
  • Picture chartRetired Households
  • Breakdown of a totalOne Trip in Three Is Now a Top-Up
  • Before and after chartWhat Each Kind of Shop Is Worth
  • TagsWhat Is Actually Going in the Top-Up Basket

Sample One-Pager. Company and figures are made up.

Shopper Mix & Basket: Autumn
Halloway Grocers · 148 stores · 4.0m shoppers in the twelve weeks to 2 November
One-Person Homes
9 of 20
45% of shoppers · 1.8m people
Families With Children
7 of 20
35% of shoppers · 1.4m people
Retired Households
4 of 20
20% of shoppers · 0.8m people
One Trip in Three Is Now a Top-Up
Weekly main shop38%
Top-up trip35%
Family big shop19%
Click and collect8%
What Each Kind of Shop Is Worth
Last autumnThis autumn
Family big shop€86.9+4.5
Weekly main shop€54.2+2.4
Click and collect€49.7+3.4
Top-up trip€11.4-1.5
What Is Actually Going in the Top-Up Basket
Meal dealsChilled ready mealsBakery singlesMilkOwn-label snacksFruit potsOne bottle of winePet food
Top-up trips went from 28% of visits to 35% in one year. Every kind of shop got bigger except that one, and the average basket still fell from €47.15 to €45.07. The mix did that, not the price. Win the one-person home twice a week or lose it to the shop on the corner.

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