Sales & marketing
Marketing Campaign Report One-Pager
Show spend and results for each paid channel. Growth teams use it to move budget.
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What’s on It
- Small charts side by sideSpend, Cost and Return: Each on Its Own Scale
- Share of total barHow Each Channel Splits Its Money
- RankingReturn by Channel
- RecommendationsWhere Next Quarter's $560k Goes
Sample One-Pager. Company and figures are made up.
Paid Media Performance: Q3
Growth marketing · Lumen & Co · July to September
Spend, Cost and Return: Each on Its Own Scale
Media spend
Cost per acquisition
Return on ad spend
How Each Channel Splits Its Money
Paid search
Paid social
Video
Affiliate
ProspectingRetargetingBrand
Return by Channel
1Video4.9×
2Search: brand4.4×
3Affiliate3.8×
4Paid social3.1×
5Search: generic2.2×
Where Next Quarter's $560k Goes
High priorityMove $90k out of generic search and into video
Generic search returns $2.20 on the pound and takes $127k a quarter. Video returns $4.90 and is held back by budget, not by audience size.
High priorityRebuild the retargeting pool once, for everyone
Affiliate runs 71% retargeting and paid social 28%. The same shopper is bought twice in the same week, from two budgets.
Medium priorityThree new video cuts before the peak
Two of the four cuts running are past 4.1 frequency, and cost per acquisition on those two has doubled since August.
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