Media & telecom
Content Performance Review One-Pager
Compare titles on views and cost. Streaming and TV teams use it to decide what to renew.
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What’s on It
- Small charts side by sideThe Slate's First Six Weeks
- Heat mapWhich Titles Held Their Audience
- Side-by-side profilesWhat Each One Was Bought to Do
- The one thing to act onThe Number That Decides Next Year
Sample One-Pager. Company and figures are made up.
Streaming Slate Performance
Vellum+ · Commissioning review · Five titles, $84M spent
The Slate's First Six Weeks
Hours viewed
New sign-ups
Cancellations
Which Titles Held Their Audience
Wk 1Wk 2Wk 3Wk 4The Salt Road14.112.610.48.7Cold Harbour9.48.26.95.5Nine Days in June10.85.12.61.3The Understudy4.243.62.7Fault Lines2.71.50.80.4
What Each One Was Bought to Do
The Salt Road
The tentpole
$31M for 45.8m hours in four weeks. Sixty-eight cents an hour, the cheapest on the slate.
Cold Harbour
The renewal
$18M, third run, and the only title still holding 59% of its week-one audience by week four.
Nine Days in June
The event
$21M for a launch weekend that was over by week three. Half its total viewing landed in seven days.
The Understudy
The cheap one
$4M and the flattest curve we have. Still pulling 2.7m hours a week a month after launch.
Fault Lines
The miss
$10M for 5.4m hours. That is $1.85 an hour, two and a half times what the slate averaged.
The Number That Decides Next Year
$84M bought 115.5 million hours and 217,000 net subscribers in six weeks. Two titles made two thirds of those hours. The other three took 42% of the budget for a third of the viewing.
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