Media & telecom
Ad Revenue Report One-Pager
Show ad sales by channel against target. Media sales teams use it for half-year reviews.
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What’s on It
- Share of total barHow Much of Each Format Actually Sold
- Line chart over timeBooked Revenue, Month by Month
- TableWhere the Money Came From
- Do and don't listWhat We Repeat in H2, and What We Stop
Sample One-Pager. Company and figures are made up.
Ad Revenue Review: H1
Copperbeech Media Sales · Six months to 30 June · $148.6M booked
How Much of Each Format Actually Sold
Connected TV
Digital video
Audio
Display
SoldHeld for late buyersWent unsold
Booked Revenue, Month by Month
This year ($M)Last year ($M)
Where the Money Came From
| Advertiser category | Booked | Share | vs H1 last year |
|---|---|---|---|
| Retail | $41.2M | 28% | +14% |
| Finance | $33.8M | 23% | +9% |
| Motors | $27.4M | 18% | -6% |
| Travel | $24.9M | 17% | +31% |
| Everything else | $21.3M | 14% | +4% |
What We Repeat in H2, and What We Stop
Do
Sell connected TV packaged with digital video: 92% of it cleared
Keep holding 5% of premium slots back for late buyers at rate card
Chase travel money in January; the category grew 31% on last year
Don't
Discount display to clear it: 29% went unsold at the lower price anyway
Plan on motors holding; it fell 6% and the pipeline behind it is thinner
Leave audio to the last three weeks of a quarter: a fifth never sells
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