Media & telecom
Customer Churn Report One-Pager
Show who left, why, and what will keep the rest. Subscription businesses use it every half.
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What’s on It
- Waterfall chartHow the Base Moved in Six Months
- Change between two pointsStill Subscribed Six Months In
- Breakdown of a totalWhy the 318,000 Said They Left
- RecommendationsThree Moves That Stop the Bleed
Sample One-Pager. Company and figures are made up.
Subscriber Churn Review
Harborlight Media · First half · 1.165M subscribers, down 75k on the half
How the Base Moved in Six Months
Still Subscribed Six Months In
Why the 318,000 Said They Left
Too expensive38%
Not watching enough27%
Nothing new to watch19%
Billing problems16%
Three Moves That Stop the Bleed
High priorityRetry a failed card for seven days, not one
97,000 people left without deciding to. Card retries recover about 40% of them at four cents a retry.
High priorityPut the annual price in front of monthly buyers at checkout
Annual holds 89% of its cohort at six months. Monthly holds 62%. Same content, 27 points of difference.
Medium priorityFreeze the price for anyone past 24 months
Price is the reason 38% of leavers give, and long-tenure subscribers are the cheapest to keep.
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