About this Industrial Equipment Battlecard one pager template

An industrial equipment battlecard for selling machines to plant and maintenance managers. A dumbbell chart shows the hours each machine is down a year, from planned service to waiting for parts, and a grid compares the specs buyers ask about, from price to warranty. The objections on price, habit and lead time each get an answer, the proof figures follow, and the card ends on the questions to ask on the plant visit. Change the machine, the rival and the figures to yours.