Social media campaign brief One-Pager with campaign targets, three audience cards and a weekly content plan

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About this Creative Brief: Social Media Campaign one pager template

A brief for a creator campaign on TikTok and Reels: the one line, the targets, three audiences, a six-week content plan with formats and post counts, and the rules every creator follows. The sheet opens on "Creative Brief: First Mile Creator Campaign", then the job in numbers, who we are talking to, content plan, creator rules and campaign lead. Swap in your own figures, names and dates, set your colours, then download it as a PDF or share it as a link. Every word, number and colour is editable.

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Creative Brief: Social Media Campaign One-Pager Template

A brief for a creator campaign on TikTok and Reels: the one line, the targets, three audiences, a six-week content plan with formats and post counts, and the rules every creator follows.

One-Pager · A4 and LetterEdits in your browser

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What’s on it

Spotlight
Headline numbersThe Job in Numbers
Summary cardsWho We Are Talking To
TableContent Plan
Do and don't listCreator Rules
Contact detailsCampaign Lead

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