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About this Creative Brief: Packaging Design one pager template
A brief for a packaging refresh: the shelf problem, shopper research in a chart, what must stay, one design per flavour, the rules, the road to the shelf and sign-off. The sheet opens on "Packaging Brief: Meadowlane Oat Milk Carton Refresh", then the problem, why shoppers picked another carton, % of 400 asked, what must stay, one carton per flavour and must have and never. Swap in your own figures, names and dates, set your colours, then download it as a PDF or share it as a link. Every word, number and colour is editable.
Creative Brief: Packaging Design One-Pager Template
A brief for a packaging refresh: the shelf problem, shopper research in a chart, what must stay, one design per flavour, the rules, the road to the shelf and sign-off.
- Download free
- Change every word, number and color
- Download as PDF or PNG
What’s on it
- The one thing to act onThe Problem
- Ranked bar chartWhy Shoppers Picked Another Carton, % of 400 Asked
- Key factsWhat Must Stay
- TableOne Carton per Flavour
- Do and don't listMust Have and Never
- Arrow stepsRoad to the Shelf
- Sign-offApprovals
Edit every word, chart and color
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