Online Course Report One-Pager

Show sign-ups, completion and feedback for a course. Course creators use it to plan the next run.

What’s on It

Sample One-Pager. Company and figures are made up.

Online Course: Six Month Review

Professional certificate · February to July

Finished the Course

1,290

Of 6,840 who enrolled

Nineteen per cent. Enrollments rose 34% on the last half year and cost per completion fell from $22.50 to $18.40.

What the Half Year Showed

Getting people to enroll is not the problem. 6,840 signed up and 2,530 of them never opened module one.

That is 37% who never started, down from 43%, and it is still the largest single loss anywhere in the six months.

Everyone who reaches module three finishes. The course does not lose people in the middle; it loses them before the beginning.

From Visit to Certificate

Stage	People	Kept from the stage before	Lost here
Visited the page	41,200
Enrolled	6,840	17%	34,360
Started module one	4,310	63%	2,530
Finished the course	1,290	30%	3,020

Where Enrollments Come From

Search · 38%

2,600 enrollments. Free, and the only channel that grew without spend behind it.

Employer portals · 27%

1,847 enrollments from eleven employers. These students finish at nearly twice the average.

Email to past students · 21%

1,436 enrollments from a list of 9,400. The cheapest channel we have.

Social · 14%

957 enrollments, and the highest never-started rate of the four at 51%.

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