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Online Course Report One-Pager

Show sign-ups, completion and feedback for a course. Course creators use it to plan the next run.

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What’s on It

  • Big numberFinished the Course
  • Short summaryWhat the Half Year Showed
  • TableFrom Visit to Certificate
  • Numbered stepsWhere Enrollments Come From

Sample One-Pager. Company and figures are made up.

Online Course: Six Month Review
Professional certificate · February to July
Finished the Course
1,290
Of 6,840 who enrolled
Nineteen per cent. Enrollments rose 34% on the last half year and cost per completion fell from $22.50 to $18.40.
What the Half Year Showed
Getting people to enroll is not the problem. 6,840 signed up and 2,530 of them never opened module one.
That is 37% who never started, down from 43%, and it is still the largest single loss anywhere in the six months.
Everyone who reaches module three finishes. The course does not lose people in the middle; it loses them before the beginning.
From Visit to Certificate
StagePeopleKept from the stage beforeLost here
Visited the page41,200
Enrolled6,84017%34,360
Started module one4,31063%2,530
Finished the course1,29030%3,020
Where Enrollments Come From
01
Search · 38%
2,600 enrollments. Free, and the only channel that grew without spend behind it.
02
Employer portals · 27%
1,847 enrollments from eleven employers. These students finish at nearly twice the average.
03
Email to past students · 21%
1,436 enrollments from a list of 9,400. The cheapest channel we have.
04
Social · 14%
957 enrollments, and the highest never-started rate of the four at 51%.

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