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About this Customer Persona: Negative, Who Not to Target one pager template
A negative persona that names the customer to stop chasing: who they are, what each one is worth against your best customer, how to spot them, what they cost and the changes to targeting and pricing. The sheet opens on "Negative Persona: The Bargain Switcher", then who this is, what each customer is worth, how to spot them, what they cost us and share of cancellations by signup source. Swap in your own figures, names and dates, set your colours, then download it as a PDF or share it as a link. Every word, number and colour is editable.
Customer Persona: Negative, Who Not to Target One-Pager Template
A negative persona that names the customer to stop chasing: who they are, what each one is worth against your best customer, how to spot them, what they cost and the changes to targeting and pricing.
- Download free
- Change every word, number and color
- Download as PDF or PNG
What’s on it
- Short summaryWho This Is
- Side by sideWhat Each Customer Is Worth
- Key factsHow to Spot Them
- Key factsWhat They Cost Us
- Ranked bar chartShare of Cancellations by Signup Source
- Do and don't listWhat We Change
Edit every word, chart and color
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