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About this Unit Economics: Mobile App one pager template
A subscription app from install to paying user: the trial funnel, the cost to win one payer, a month of margin after the app store fee, churn and lifetime, and the levers that move the ratio. The sheet opens on "Unit Economics: Lingopath App", then from paid install to paying user, one paying user, one month of one user and what moves it. Swap in your own figures, names and dates, set your colours, then download it as a PDF or share it as a link. Every word, number and colour is editable.
Unit Economics: Mobile App One-Pager Template
A subscription app from install to paying user: the trial funnel, the cost to win one payer, a month of margin after the app store fee, churn and lifetime, and the levers that move the ratio.
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- Change every word, number and color
- Download as PDF or PNG
What’s on it
- Funnel chartFrom Paid Install to Paying User
- Number tilesOne Paying User
- Key factsOne Month of One User
- Key factsWhat Moves It
- Closing line
Edit every word, chart and color
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