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Membership Report One-Pager

Show joins, cancels and what keeps members. Gym and club operators use it every quarter.

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What’s on It

  • Trend chartWhere Membership Stands
  • Donut chart of the mixWhy Members Leave
  • Radar chartOur Clubs Against the Market
  • PhasesThe Ninety-Day Retention Plan

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Membership Health Report
Forge Fitness · 22 clubs · Rolling twelve months
Where Membership Stands
Active members
84,200
+9%
vs 77,300 last year
Monthly churn
3.9%
-0.7 pts
vs 4.6%
Revenue per member
$41.80
+$3.20
vs $38.60
Visits per member
6.1 / mo
+0.9
vs 5.2
Why Members Leave
Stopped attending44%
Moved away21%
Cost19%
Facilities16%
Our Clubs Against the Market
EquipmentClassesCleanlinessStaffPriceOpening hours
Forge FitnessMarket average
The Ninety-Day Retention Plan
30
First 30 days
Book every new member a free induction
Text anyone who has not visited in 10 days
60
Days 31–60
Deep-clean the eight lowest-scoring clubs
Add two off-peak classes per club
90
Days 61–90
Move at-risk members onto a smaller plan, not out
Report churn by club weekly, not monthly
Nearly half of leavers stopped turning up before they canceled. The cancellation is the last step, not the problem, and everything above is aimed at the ten days before it.

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