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Fundraising appeal brief One-Pager for an animal shelter with the goal, the story and every piece with its ask

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About this Creative Brief: Fundraising Appeal one pager template

A creative brief for a year-end donation appeal: the story of one animal, the goal and reach, who reads it, every piece with its ask and send date, the rules and sign-off. The sheet opens on "Creative Brief: Year-End Appeal for Second Chance Animal Shelter", then the job in numbers, the story we tell, who reads it, the pieces and must have and never. Swap in your own figures, names and dates, set your colours, then download it as a PDF or share it as a link. Every word, number and colour is editable.

Creative Brief: Fundraising Appeal One-Pager Template

A creative brief for a year-end donation appeal: the story of one animal, the goal and reach, who reads it, every piece with its ask and send date, the rules and sign-off.

One-Pager · A4 and LetterEdits in your browser

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What’s on it

  • Photo
  • Headline numbersThe Job in Numbers
  • Short summaryThe Story We Tell
  • Short summaryWho Reads It
  • TableThe Pieces
  • Do and don't listMust Have and Never
  • Sign-offApprovals

Edit every word, chart and color

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