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Online Store Review One-Pager

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What’s on It

  • Funnel chart1.24 Million Visits, 27,900 Orders
  • Area chart of a trendSix Months of Revenue, New Buyers Against Returning
  • Share of total barMobile Brings Them In, Desktop Buys
  • RecommendationsWhere the Next $300k Goes

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DTC Channel Review: Q3
Ardley & Co · Own online store · Thirteen weeks to 27 September
1.24 Million Visits, 27,900 Orders
Sessions
1,240,000
Product views
396,000
Added to cart
88,400
Checkout started
41,200
Orders
27,900
Six Months of Revenue, New Buyers Against Returning
05001,000AprMayJunJulAugSep
New customers ($k)Returning customers ($k)
Mobile Brings Them In, Desktop Buys
Sessions
Checkouts started
Orders
MobileDesktopApp
Where the Next $300k Goes
High priorityRebuild the checkout for the phone
Mobile is 71% of sessions and only 49% of orders. Lifting its order share to 60% is roughly 3,000 more orders a quarter at today's $93 basket.
Investment: $260kLive by: 31 JanuaryOwner: Store team
Medium priorityPut the second order in the first box
Returning buyers were 57% of Q3 revenue. A printed reorder card costs 14 cents and reaches every customer we already paid to acquire.
Investment: $40kLive by: 15 NovemberOwner: Retention
Budget requested
$300k
Decision needed
14 October
Status
Recommended

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