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Donor persona One-Pager with giving stats, motivations beside lapse risks and a contact preference chart

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About this Customer Persona: Nonprofit Donor one pager template

A donor persona for a nonprofit: the giver's history in numbers, why she gives and what would make her stop, how donors like her want to hear from you and the stewardship plan that follows. The sheet opens on "Donor Persona: Monthly Giver Ruth", then ruth in numbers, why she gives, what would make her stop, how monthly givers want to hear from us and what it means for us. Swap in your own figures, names and dates, set your colours, then download it as a PDF or share it as a link. Every word, number and colour is editable.

Customer Persona: Nonprofit Donor One-Pager Template

A donor persona for a nonprofit: the giver's history in numbers, why she gives and what would make her stop, how donors like her want to hear from you and the stewardship plan that follows.

One-Pager · A4 and LetterEdits in your browser

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What’s on it

  • Photo
  • Number tilesRuth in Numbers
  • Points with iconsWhy She Gives
  • Points with iconsWhat Would Make Her Stop
  • Share of total barHow Monthly Givers Want to Hear From Us
  • The one thing to act onWhat It Means for Us

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