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Customer persona for a sample small business owner with her motivations, buying trigger, traits, buying habits, interview lines and a takeaway

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About this Customer Persona one pager template

Put a buyer persona on one sheet that sales, marketing and product all use. What drives her and the trigger that starts her search come first, then who she is and how she buys. What she tells us, in her own words, keeps it honest, and what it means for us turns it into decisions, so every team works from the same picture of the customer.

Customer Persona One-Pager Template

Put a buyer persona on one sheet that sales, marketing and product all use. What drives her and the trigger that starts her search come first, then who she is and how she buys. What she tells us, in her own words, keeps it honest, and what it means for us turns it into decisions, so every team works from the same picture of the customer.

One-Pager · A4 and LetterEdits in your browser

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What’s on it

  • TagsWhat Drives Her
  • SpotlightThe Trigger
  • Key factsWho She Is
  • Key pointsHow She Buys
  • QuotesWhat She Tells Us
  • The one thing to act onWhat It Means for Us

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