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Brand voice sheet for an outdoor gear company with voice traits, the signature line, the audience, writing rules and three example lines

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About this Brand Voice Sheet one pager template

Put a brand's voice on one sheet that every writer, designer and support agent can keep beside them. It names the voice traits, the one line that sums the brand up, and who the words are for. Short rules show how to write, three example lines show the voice on different channels, and a closing note covers where it matters most, so new hires and agencies sound like you from day one.

Sales & marketingSave

Brand Voice Sheet One-Pager Template

Put a brand's voice on one sheet that every writer, designer and support agent can keep beside them. It names the voice traits, the one line that sums the brand up, and who the words are for. Short rules show how to write, three example lines show the voice on different channels, and a closing note covers where it matters most, so new hires and agencies sound like you from day one.

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What’s on it

  • TagsOur Voice
  • SpotlightThe Line
  • Key factsWho We Write For
  • Key pointsHow We Write
  • QuotesThree Lines, by Channel
  • The one thing to act onWhere It Matters Most

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