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About this Creative Brief: Billboard and Out-of-Home one pager template
A brief for billboards, bus sides and shelters: the one line, the targets and placements, who is reading and what they should do, word limits per format, the rules and the road to the street. The sheet opens on "Creative Brief: Ride Again Transit Campaign", then the job in numbers, who we are talking to, what we want them to do, placements and rules and must have and never. Swap in your own figures, names and dates, set your colours, then download it as a PDF or share it as a link. Every word, number and colour is editable.
Creative Brief: Billboard and Out-of-Home One-Pager Template
A brief for billboards, bus sides and shelters: the one line, the targets and placements, who is reading and what they should do, word limits per format, the rules and the road to the street.
- Download free
- Change every word, number and color
- Download as PDF or PNG
What’s on it
- Spotlight
- Headline numbersThe Job in Numbers
- Short summaryWho We Are Talking To
- Short summaryWhat We Want Them to Do
- TablePlacements and Rules
- Do and don't listMust Have and Never
- Arrow stepsRoad to the Street
Edit every word, chart and color
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