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About this Customer Persona: B2B IT Buyer one pager template
A role-based buyer persona for a business sale: who the buyer is and what he signs, the event that starts his search, what he needs and what stops him, who joins the decision, how he buys and what it means for sales. The sheet opens on "Persona: IT Director Marcus", then who he is, the trigger, what he needs, what stops him and who joins the decision. Swap in your own figures, names and dates, set your colours, then download it as a PDF or share it as a link. Every word, number and colour is editable.
Customer Persona: B2B IT Buyer One-Pager Template
A role-based buyer persona for a business sale: who the buyer is and what he signs, the event that starts his search, what he needs and what stops him, who joins the decision, how he buys and what it means for sales.
- Download free
- Change every word, number and color
- Download as PDF or PNG
What’s on it
- ProfileWho He Is
- SpotlightThe Trigger
- Points with iconsWhat He Needs
- Points with iconsWhat Stops Him
- Funnel chartWho Joins the Decision
- Key factsHow He Buys
- QuotesIn His Words
- The one thing to act onWhat It Means for Us
Edit every word, chart and color
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