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Hospitality & travel

Tourism Report One-Pager

Show visitor numbers, where they came from and what drew them. Tourism boards use it for the season.

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What’s on It

  • Picture chartFrom Inside the Region
  • Picture chartFrom Elsewhere in Europe
  • Picture chartFrom Further Out
  • Flow chart of where it goesWhere the €6.4M Went
  • Spotlight
  • Progress barsAgainst the 2026 Season Targets

Sample One-Pager. Company and figures are made up.

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Destination Marketing Review
Marenna Coast Tourism Board · 4.0M visits · 2026 season
From Inside the Region
13 of 20
2.6M visits · 65% of the season, and they stay 1.8 nights
From Elsewhere in Europe
5 of 20
1.0M visits · 25% of the season, and they stay 4.1 nights
From Further Out
2 of 20
0.4M visits · 10% of the season, and they spend €61 a day more
Where the €6.4M Went
Campaign spend€6.4MSearch and social€2.4MTravel trade€1.5MPrint and outdoor€1.1MFestivals and events€0.9MResearch€0.5M
The finding
Most of the outdoor spend reached people who were already driving here.
Print and outdoor is 17% of the budget and it lands on the domestic 65% we get either way. The visitors who stay longer and spend more come off search and social.
Against the 2026 Season Targets
Visits: 4.0M of a 4.3M target93%
Off-season visits: 0.6M of 1.0M60%
Visitors from outside the region: 35% against a 45% goal78%
Campaign budget committed100%
Drawn from the board's accommodation returns and campaign reporting to 31 October 2026.

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