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Content Performance Review One-Pager

Compare titles on views and cost. Streaming and TV teams use it to decide what to renew.

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What’s on It

  • Small charts side by sideThe Slate's First Six Weeks
  • Heat mapWhich Titles Held Their Audience
  • Side-by-side profilesWhat Each One Was Bought to Do
  • The one thing to act onThe Number That Decides Next Year

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Streaming Slate Performance
Vellum+ · Commissioning review · Five titles, $84M spent
The Slate's First Six Weeks
Hours viewed
12.1 mWk 1Wk 6
New sign-ups
24 kWk 1Wk 6
Cancellations
34 kWk 1Wk 6
Which Titles Held Their Audience
Wk 1Wk 2Wk 3Wk 4The Salt Road14.112.610.48.7Cold Harbour9.48.26.95.5Nine Days in June10.85.12.61.3The Understudy4.243.62.7Fault Lines2.71.50.80.4
What Each One Was Bought to Do
The Salt Road
The tentpole
$31M for 45.8m hours in four weeks. Sixty-eight cents an hour, the cheapest on the slate.
Cold Harbour
The renewal
$18M, third run, and the only title still holding 59% of its week-one audience by week four.
Nine Days in June
The event
$21M for a launch weekend that was over by week three. Half its total viewing landed in seven days.
The Understudy
The cheap one
$4M and the flattest curve we have. Still pulling 2.7m hours a week a month after launch.
Fault Lines
The miss
$10M for 5.4m hours. That is $1.85 an hour, two and a half times what the slate averaged.
The Number That Decides Next Year
$84M bought 115.5 million hours and 217,000 net subscribers in six weeks. Two titles made two thirds of those hours. The other three took 42% of the budget for a third of the viewing.
I
Imogen Farr
Director of Commissioning, Vellum+
Slate review · 14 September

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