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Peak Season Review One-Pager

Show how the busy season sold, by channel and product. Retail teams use it for the season wrap-up.

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What’s on It

  • ScorecardHow Peak Landed
  • Small charts side by sideThe Eight Weeks, Metric by Metric
  • Donut chart of the mixRevenue by Channel
  • Key pointsWhat to Repeat

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Peak Season Readout
1 November to 26 December · Direct-to-consumer
How Peak Landed
$14.2M
Revenue, up 23% on last peak
168k
Orders shipped
$84
Average order value, up $6
2.9%
Return rate, down 0.8 pts
The Eight Weeks, Metric by Metric
Sessions
496 kW1W8
Conversion
2.5%W1W8
Order value
$80W1W8
Revenue by Channel
Paid social34%
Email and SMS27%
Organic search22%
Marketplaces17%
What to Repeat
Email and SMS returned $11.40 per $1 against $3.10 on paid social.
Free returns above $60 lifted order value more than any discount tested.
Stock-outs cost an estimated $610k in week 5 alone.
Peak was won on owned channels and lost on stock. Next year the budget moves to inventory depth, not more paid reach.

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