About this Creative Brief one pager template

Good creative starts with a brief that says one thing. This creative brief template puts that line at the top, then the job in four numbers: sales target, stores, production budget and media budget. A short section describes who you are talking to, a do and don't list sets the must-haves and the nevers, and a table lists every piece needed with its size and due date. Arrows show the road to the shelf, and the approvers are named at the foot. Brand managers, agencies and in-house teams use it to kick off packaging, ads and launch campaigns. The team gets it right on the first round.