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Direct Booking Report One-Pager

Show how many bookings came direct and how to grow it. Hotel marketers use it every year.

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What’s on It

  • Funnel chartFrom Search to Confirmed, on Our Own Site
  • Share of total barWho the Booking Belongs To
  • Featured highlightWhat We Changed on Our Own Site
  • Checklist of next stepsLeft to Do Before the Agent Contract Renews

Sample One-Pager. Company and figures are made up.

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Direct Booking Channel Review
Halcyon Hotels · 11 properties · full year 2026
From Search to Confirmed, on Our Own Site
Came to the site
1,240,000
Checked a rate
214,000
Started a booking
61,500
Confirmed
38,900
Who the Booking Belongs To
Resorts
City hotels
Airport hotels
OursOnline agentsCorporate
What We Changed on Our Own Site
One price, at the top
Resort fee and tax in the first number, not the last.
Rooms you can tell apart
The actual room, photographed. Not the brand shot.
Two screens to book
Search to confirmation in under ninety seconds.
Left to Do Before the Agent Contract Renews
Rate parity clause read by counsel
Member rate live at all 11 properties
Call center quoting the same rate as the site
New room photography at all 11 properties
Booked with us
34%, from 26%
Commission not paid
$3.1M
Agent contract renews
1 March

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