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Media & telecom

Ad Revenue Report One-Pager

Show ad sales by channel against target. Media sales teams use it for half-year reviews.

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What’s on It

  • Share of total barHow Much of Each Format Actually Sold
  • Line chart over timeBooked Revenue, Month by Month
  • TableWhere the Money Came From
  • Do and don't listWhat We Repeat in H2, and What We Stop

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Ad Revenue Review: H1
Copperbeech Media Sales · Six months to 30 June · $148.6M booked
How Much of Each Format Actually Sold
Connected TV
Digital video
Audio
Display
SoldHeld for late buyersWent unsold
Booked Revenue, Month by Month
012.52537.55027.722.9JanFebMarAprMayJun
This year ($M)Last year ($M)
Where the Money Came From
Advertiser categoryBookedSharevs H1 last year
Retail$41.2M28%+14%
Finance$33.8M23%+9%
Motors$27.4M18%-6%
Travel$24.9M17%+31%
Everything else$21.3M14%+4%
What We Repeat in H2, and What We Stop
Do
Sell connected TV packaged with digital video: 92% of it cleared
Keep holding 5% of premium slots back for late buyers at rate card
Chase travel money in January; the category grew 31% on last year
Don't
Discount display to clear it: 29% went unsold at the lower price anyway
Plan on motors holding; it fell 6% and the pipeline behind it is thinner
Leave audio to the last three weeks of a quarter: a fifth never sells
Booked revenue taken from the sales ledger to 30 June. Sell-through measured against available inventory, not against forecast.

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