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What’s on It

  • Spotlight
  • Short summaryThe Problem, and Who Has It
  • Trend chartTraction
  • Area chart of a trendCommitted Revenue by Quarter
  • Ranked bar chartWhat the $4.5M Buys
  • Key factsThe Ask

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Seed Round: Cadence Labs
Raising $4.5M · Scheduling for field service teams · Prepared for the partner meeting
The thesis
Field service firms lose a day a week to scheduling by hand, and every tool built for them assumes an office nobody works in.
Cadence puts the schedule on the van. Nine paying customers, $980k of committed recurring revenue, and payback inside fourteen months on every account signed this year.
The Problem, and Who Has It
A forty engineer field service firm runs its week on a whiteboard and a group chat. Every reschedule is a phone call, and a third of them land after the engineer has already driven.
Sixty one thousand firms in the UK and US run between 20 and 200 engineers. They are too small for the enterprise suites and long past a shared calendar.
Traction
Committed recurring revenue
$980k
+$660k
vs $320k a year ago
Paying customers
9
+6
vs 3 a year ago
Net revenue retention
127%
+14 pts
vs 113% a year ago
Payback
14 mo
-9 mo
vs 23 months a year ago
Committed Revenue by Quarter
05001,000Q1Q2Q3Q4
What the $4.5M Buys
Engineering
$2,070K
Sales
$1,400K
Support
$630K
Buffer
$400K
The Ask
Raising$4.5M
Pre-money$18M
StructurePriced seed, one lead
Already committed$1.8M from two existing holders
What it buys26 months of runway to $5M committed revenue
The lead we wantA partner who has sold into field service before
Figures are to 31 December: $980k committed recurring revenue across nine customers, 127% net revenue retention. Raising $4.5M at $18M pre-money, of which $1.8M is committed and $2.7M is open.

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