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  • Headline numbersTurnout
  • Area chart of a trendShare Still Watching, Minute by Minute (%)
  • Questions and answersBest Questions
  • Pull quoteWhat People Said
  • Checklist of next stepsNext Steps

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Webinar Recap: Pricing in 2027
Live on 2 October · 48 minutes
Turnout
Registered
1,240
Attended
612
Show rate
49%
Average watch
38 min
Share Still Watching, Minute by Minute (%)
050100081624324048
Best Questions
QShould we show prices on our site?
Yes, for anything under $10k a year. Hiding them cut demo requests in our test.
QHow often should we raise prices?
Once a year, with 60 days' notice to current customers.
QAnnual or monthly first?
Lead with annual, show the monthly price beside it.
What People Said
The most useful hour I've spent on pricing this year.
M
Mei Tan
Head of Growth, Lumen
Next Steps
Recording sent to all 1,240 registrants
Follow-up offer to the 612 who attended
Next webinar: 6 November

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