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Pricing Change Brief One-Pager

What changes, for whom, why, and how we tell customers.

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What’s on It

  • Change between two pointsOld Price to New Price, per Month ($)
  • Headline numbersWho It Touches
  • Decision recordDecision
  • Numbered stepsHow We Tell Customers
  • Ranked bar chartExpected Monthly Churn, First 4 Months

Sample One-Pager. Company and figures are made up.

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Pricing Change: 2027 Plans
For the leadership team · 8 October
Old Price to New Price, per Month ($)
20262027Starter 1924Team 3945Business 5979
Who It Touches
Of customers on Team
68%
A month in revenue
+$41k
Expected extra churn
< 2%
Decision
Raise prices 1 Feb, current customers in May
New sign-ups pay it now. Current customers wait 3 months.
Raise for everyone
Same day, more churn
New customers only
Two price lists for ever
New now, current in May
3 months' notice
Owner: CEODecided 8 Oct
How We Tell Customers
01
Email 60 days ahead
With what they get for the new price
02
Call our top 50 accounts
Before the email lands
Expected Monthly Churn, First 4 Months
February
1.6%
March
1.4%
April
1.3%
May
1.9%

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