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Marketing Strategy One-Pager

Who we sell to, how they find us and the plan by month.

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What’s on It

  • The one thing to act on
  • Headline numbersGoal by June
  • Process flowHow a Visit Becomes a Family, per Month
  • Ranked bar chartWhere the $420k Budget Goes
  • TimelineCampaigns, January to June

Sample One-Pager. Company and figures are made up.

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Marketing Strategy: H1 2027
Brightside Tutors · growth team
Search and schools bring 6 in 10 new families, so they get 58% of the budget. Referrals get a push in April.
Goal by June
New families
2,400
Cost per family
$175
Return on spend
3.2x
How a Visit Becomes a Family, per Month
1
16,000 visits
Search, schools, social
2
1,200 free lessons
7.5% of visits
3
400 pay
33% of lessons
4
290 stay 3 months
72% of payers
Where the $420k Budget Goes
Search
34%
Schools
24%
Social
19%
Referrals
14%
Events
9%
Campaigns, January to June
Jan
New year push
Search runs all six months
Feb
School term ads
Through April
Mar
Open days
Checkpoint: 1,100 families
Apr
Referral month
Goal: 15% of sign-ups by May
May
Summer camps
Sign-ups through June
Jun
Goal
2,400 families

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