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Market Landscape One-Pager

Map who sells what in a market, and where the gap is. Strategy teams use it for planning.

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What’s on It

  • Short summaryWhere the Market Is
  • Donut chart of the mixShare of Spend
  • The one thing to act onWhere We Should Play
  • TableThe Three That Matter
  • Key pointsWhy Now

Sample One-Pager. Company and figures are made up.

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Freight Software: Market Landscape
Category scan for the FY26 planning cycle
Where the Market Is
Spend is consolidating onto three suites while point tools lose share every quarter.
The unserved gap is mid-market carriers under 200 vehicles, where none of the three sell.
Share of Spend
Incumbent suites58%
Point tools24%
In-house18%
Where We Should Play
Mid-market carriers, cross-border first. It is the only segment where all three incumbents are structurally weak at once, and it is the fastest-growing slice of the category.
The Three That Matter
VendorSegmentPriceWeakness
CartanaEnterprise$$$$Nine-month implementation
RouteworksMid-market$$$No cross-border support
PalletixSMB$$Thin analytics, no API
Why Now
New customs rules land in January and none of the three are ready.
Two of the incumbents raised prices above inflation for a third year.
Carrier IT budgets shifted from hardware to software for the first time.

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