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Marketing Project Proposal One-Pager

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What’s on It

  • Headline numbersThe Ask
  • Numbered stepsThe Four Parts
  • TableCost and Duration
  • Bar chartLeads Expected by Month
  • Risk gridPotential Risks
  • Key pointsHow We Handle Them

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Proposal: Spring Launch Campaign
Fernway Outdoor · For approval by 15 January · Sample figures
The Ask
Budget
$155K
Duration
12 weeks
Leads expected
7,400
Cost per lead
$20.95
The Four Parts
01
Research
Interview 40 past buyers
02
Creative
One film, 12 social posts
03
Media
Search, social and 3 podcasts
04
Measurement
Weekly leads and cost report
Cost and Duration
PartWeeksCost
Research2$12,000
Creative4$38,000
Media6$96,000
Measurementwith media$9,000
Total12$155,000
Leads Expected by Month
8002,1002,6001,900MarAprMayJun
Potential Risks
Impact
HighMediumLow
Stock-outs
Late creative
Weak offer
Media costs
LowMediumHigh
Likelihood
How We Handle Them
Creative signed off in week 5, before media books
Cap cost per lead at $28, then shift spend
Test two offers in the first two weeks
Stock check with the warehouse every Monday

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