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Communication Map One-Pager

Who hears what, when and from whom during a change.

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What’s on It

  • Short summaryWhat This Map Is For
  • Key pointsKey Messages
  • Bar chartPeople Reached by Week (K)
  • Summary cardsCommunication Plan

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Communication Map: Store Refit Launch
Larchmont Grocers · Spring 2027 · Sample plan
What This Map Is For
Who hears what about the refit, when, and from whom, so staff hear before customers and customers hear before the press.
Key Messages
Every store stays open during the work
Prices do not change because of the refit
Fresh food space grows by a third
People Reached by Week (K)
2.418.733.441.844.646.5Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6
StaffCustomersSuppliers and press
Communication Plan
Staff
Week 1 · Store managers
Team huddles and a 2-page Q&A
Customers
Week 2 on · Marketing
In-store signs, email and app
Suppliers
Week 3 · Buying team
Letters and delivery changes
Press
Week 3 · Head office
One release and store tours

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