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  • Points with iconsWhat the Campaign Does
  • TableCost and Timing ($)
  • Points with iconsRisks
  • Bar chartExpected New Patients

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Proposal: Spring Open House Campaign
For Lakeside Dental Group · From the marketing team · Sample figures
What the Campaign Does
Win new patients
Goal: 400 new patients by June
Launch the open house
Free checks on 4 Saturdays
Lift bookings
Online bookings up 30%
Bring back lapsed patients
1,200 not seen in 2 years
Cost and Timing ($)
ItemWhenCost
Local search adsFeb to May9,600
Mailers to 18,000 homesMarch7,200
Email and text remindersFeb to May800
Open house daysApril4,400
Total22,000
Risks
Chairs fill too fast
Hold 20% of slots for follow-ups
Low turnout
Text reminders 2 days ahead
Ad costs rise
Weekly cap of $800
Expected New Patients
40701309565FebMarAprMayJun

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