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Annual Sales Fact Sheet One-Pager

The year's sales by product, region and month, with the headline numbers.

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What’s on It

  • Headline numbersKey Metrics
  • Ranked bar chartSales by State ($M)
  • Area chart of a trendSales by Quarter and Channel ($M)
  • Bar chart2026 Plan Against 2025 ($M)
  • Checklist of next stepsHow We Reach $262.5M

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Annual Sales Fact Sheet 2025
Brightline Home Goods · Year to 31 December · Sample figures
Key Metrics
Annual sales
$235.2M
+12.4%
Orders
2.45M
+9.8%
Average order
$95.88
+2.4%
Return rate
4.6%
-0.4 pts
Sales by State ($M)
Top 6 states: $153.5M
Texas
$41.6M
California
$38.2M
New York
$24.9M
Florida
$21.3M
Colorado
$14.8M
North Carolina
$12.7M
Sales by Quarter and Channel ($M)
050100Q1Q2Q3Q4
StoresOnlineWholesale
Who Buys
Core buyer
35 to 54
48% of sales, mostly homeowners
Top region
South
39% of sales, led by Texas
New customers
+475K
31% of them bought again
2026 Plan Against 2025 ($M)
50.15554.86157.364.57382Q1Q2Q3Q4
2025 actual2026 plan
How We Reach $262.5M
Open 4 stores in Texas and Florida
Same-day delivery in 12 metro areas
Cut returns to 4.0% with better size guides
Loyalty program live, 120K members
Wholesale price list signed for 2026

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